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Strategic Planning | Media Relations Program | Industry Analyst Relations Program
Speaker Program
Goals and Objectives:
- Ensure your PR program is aligned with the company's vision
- Evolve your program to meet the changing face of the market and objectives of the company
Tactics:
- Collaborate with company executives to develop key messages and corporate positioning
- Define comprehensive public relations plan
- Advise on the need for news releases, tours or other initiatives
- Conduct monthly calls with your team and senior Interprose account members to discuss and review program strategy and execution
- Provide counsel on all materials being disseminated to the public and to employees
Goals and Objectives:
- Establish company as an industry leader in your space
- Establish company executives as experts and thought leaders
- Generate quality, positive coverage
- Secure product awards in key trade publications
- Support sales process with lead generation and collateral (third party product endorsements through media coverage)
Tactics:
- Identify upcoming editorial opportunities and pitch company for inclusion
- Identify upcoming corporate and product news in support of ongoing outreach to media
- Pitch company as a resource for press, positioning executives as industry experts
- Secure bylined articles in relevant publications
- Secure briefings at key trade shows and events
- Maintain and continually update media contacts list
Goals and Objectives:
- Establish awareness and understanding of your company's offerings and competitive differentiators
- Establish company executives as experts and resources to analysts
- Generate coverage in syndicated research, notes and reports
- Support sales process with lead generation (analysts' recommendations to their clients)
Tactics:
- Establish, facilitate and maintain relationships with key analysts
- Secure briefings at trade shows and events
- Develop analyst journal capturing history of relationship and next steps
- Secure analyst quotes for press releases and corporate collateral
- Identify upcoming reports and ensure your company is included
Goals and Objectives:
- Establish the company as an industry leader in its field
- Establish the company executives as industry experts
- Secure speaker placements at key events
- Influence the development of conference content and agendas
Tactics:
- Research and identify top tier conferences
- Prepare and submit abstracts to secure speaker placements
- Maintain biographies for company spokespeople
- Develop customized speaker table highlighting all relevant events
- Ensure conference organizers are aware of the company
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